In 2015, Lamborghini sold more supercars than it ever had before. A total of 3,245 vehicles, according to autoblog.com. Clearly, the future of driving is now. Read on for a list of trends that will help you stay in the loop of where the car industry is at, and where it’s going.
Voice-activated technology, Augmented Reality (AR) dashboards, and wifi enabled vehicles are becoming increasingly popular—and for good reason. Not only do AR dashboards display useful information like speed and weather, they’re able to keep drivers safer by identifying objects in front of and behind the vehicle and determining how far away they are. In-car connectivity, although sometimes criticized for its potential to be distracting, is intended to help drivers stay connected to friends and family while driving. With in-car 4G LTE wifi and the ability to sync up to Apple CarPlay and Android Auto, drivers can stay in the know about weather and road conditions and notify their loved ones of their well-being while on the go.
Faraday Future tries to take down Tesla
At Las Vegas’ Consumer Electronics Show (CES) in early January, Faraday Future revealed their FFZERO1 car. The Californian startup is going up against Tesla in hopes of creating an electronic car that redefines our relationship with the automobile. As Business Insider reported, they were “really just pulling a page from the oldest of old-school auto show playbooks: Knock their socks off with wild, wild, wild dream machines.” But these dreamy, electronic racecars are what the people (and the press) want—with an innovative battery structure, smartphone integrated steering wheel, and futuristic aerodynamics, this concept car has been receiving a lot of buzz. Without a doubt, the FFZERO1 offers a sneak peek into the supercars of the future.
Bill Nye thinks NASCAR should be more eco-friendly
Everyone’s favourite Science Guy has, in recent years, become known as a strong-minded environmentalist. In an op-ed for Aeon called: “If NASCAR embraced electric cars it could change the world,” Nye argues that NASCAR is a “celebration of old tech,” and he wants to see some change. The scientist has stirred up a lot of conversation and has garnered quite a lot of support on social media for his beliefs, yet many staunch racing fans are wholeheartedly against his call for modernization, arguing that it will take away from the essence of the sport. Nye’s contentions are simply indicative of a wider trend at play: The car industry is becoming increasingly sensitive to environmental issues, and disruptive technologies (like Uber and Car2Go) are offering temporary, eco-friendly, circumstantial options for transportation. Perhaps it’s time for NASCAR to catch up.
In an effort to increase safety and improve the driving experience, automotive manufacturers and app developers alike are developing methods for vehicle-to-vehicle (V2V) communication. Almost akin to something like Waze, these systems will allow for drivers to warn others on the road about potential unsafe scenarios or accidents. According to a study by the National Highway Traffic Safety Administration in the US: “V2V has the potential to reduce 79% of target vehicle crashes on the road.” These technologies could truly revolutionize the way people drive, and drastically reduce unsafe conditions on the road.
Apps that track how safely you drive
In anticipation of the arrival of self-driving cars, apps like Aviva Drive and lane assist technologies are attempting to keep drivers safe on the roads. The Aviva app monitors your driving skills, including braking, accelerating, and cornering, and—once the driver has completed 200 miles—the app generates a score out of 10. As an incentive for safe driving, Aviva Insurance in the UK is offering its drivers cheaper insurance premiums if they receive a score of 7.1 or higher. It’s technologies like these that counterbalance the extravagance of the impending supercars of the future.
Although no one can be sure of how the future of the car industry will look, technology and a heightened concern for safety on the roads are undoubtedly going to be top of mind for drivers and car manufacturers alike. As the supercars of the future continue to be revealed to the public, policymakers, insurance brokers, app developers, and drivers themselves will be racing—or rather, driving steadily and smoothly—to stay up to date and stay safe.
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