What’s your favorite color? And do you think your favorite color will look good on the new car you are buying? Is the car color just as important as the features in the car?
There is lots to consider when picking the color of your new car. We’ll talk about real issues you should think about and some that are really just urban legends.
Is the color I choose affecting future resale value?
It is said that color plays a role in the residual value of a car. The color you select today can make your vehicle more (or less) popular to a buyer five years from now. White, black, grey and silver make up 70% of world car production colors. Silver is the most popular color in the U.S. for all vehicle types followed by white and black. These three colors tend to be safe choices. Conversely vibrant colors like yellow, orange, or purple are cool and trendy but unfortunately less popular to future buyers.
Is my car visible enough?
People believe that a white car is less visible in winter, green is less visible in a natural area, and black is less visible at night. When it comes to vehicle visibility, studies have shown color to be largely irrelevant. The greatest impact on car visibility is the use of proper daytime running lights and functioning lights at night.
What colors can prevent my car from being stolen?
If you want a vehicle that is less likely to be stolen, then pick a bright color. A study done by Vollard in The Netherlands indicated that cars painted two popular Dutch colors (blue and silver-gray) were stolen nearly 40 percent more often than cars with less popular colors. Why? Resale value is less with a bright color, so this can be an effective security device by discouraging thieves.
What colors affect car temperature?
Conventional wisdom says lighter color cars will be cooler than dark in hot climates. Research on this is limited but there is some merit to the logic. Side by side car studies show that in a lighter car the internal temperature is about 10 degrees cooler than in a darker car. Today manufacturers use paint finishes designed to reflect heat, but the dark colors are still hotter and can result in paint damage. Window tinting plays a big role in internal car temperature but you should also consider the car color itself. For more discussion on window tinting, read our recent blog about it here.
What about nicks and scratches?
White cars speak class while a nicely shined black car exudes an image of luxury. Car experts say that dark colors will show more dirt and scratches therefore requiring more effort to keep them shiny clean and looking new. Decide how much you like washing, buffing or polishing your car and if the additional upkeep is worth it.
Will my new candy apple red Ferrari trigger law enforcement?
Some people feel that bright colored cars are sporty looking and therefore increase the chance of getting pulled over by the police. This has been shown to be a false assumption, so don’t let this myth play a role in your color selection. Pick your favorite color and just drive the speed limit.
How’s my sex appeal?
Does the color of a car improve a driver’s sex appeal? You can be the judge of that!
In conclusion, consider all the safety options and features available to you when you purchase your next car. Color is certainly part of the decision making process. Weigh the pros and cons of your color selection but don’t get caught up in things that don’t really matter. If the overriding plan is for a future resale, a neutral color is likely the best way to go. It’s boring…I know.
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